Dealer product feed guide
When a dealer shares a product feed, BrandBinder can match their live product pages to the brand products they carry. That lets a Buy Now button send shoppers to the dealer's actual product page when there is a safe exact match.
Plain English
For most dealers this is the Google Merchant Center, Google Shopping, Shopify, WooCommerce, or ecommerce product feed they already use to publish products online. BrandBinder does not need store admin access, order data, customer data, or a custom website project.
A hosted product feed URL that updates automatically when your ecommerce catalog changes.
A CSV, XML, TXT, or spreadsheet export with product identifiers and product page URLs.
Customer lists, order history, payment data, admin passwords, or private store credentials.
What BrandBinder reads
| Feed field | Why it helps |
|---|---|
| Product title | Helps confirm the page is the same product the brand has in BrandBinder. |
| Brand or manufacturer | Keeps matching scoped to the brands the dealer is authorized to carry. |
| SKU, MPN, model, UPC, GTIN, or EAN | These identifiers are the safest way to match a dealer product page to a brand product. |
| Product URL | This is the page shoppers should reach when they click Buy Now. |
| Availability and price | Optional, but useful for avoiding links to unavailable products or understanding ecommerce readiness. |
Safety
The feed should contain the same kind of product information a shopper or search engine can already see: titles, product pages, brands, identifiers, prices, and availability. If a feed contains private fields, the dealer can send a limited export with only the fields BrandBinder needs for matching.
BrandBinder does not need shopper names, email addresses, carts, orders, or payment details for Buy Now matching.
A feed URL or export is enough. The dealer does not need to grant store backend access.
BrandBinder uses matched product links for connected brand catalogs. Unmatched rows stay out of Buy Now routing.
Fallback behavior
BrandBinder only uses a direct product URL when the dealer feed can be matched to the brand product with enough confidence. If a product is not matched, the locator can fall back to the dealer listing, dealer website, local dealer view, or no Buy Now option depending on the brand's settings.
Buy Now can open the dealer's exact product page.
The locator can show the dealer without claiming they have a specific product page.
The dealer does not appear for that brand's protected locator or portal flow.
How BrandBinder does this
BrandBinder lets brands manage dealer access, public locator visibility, and product-aware Buy Now routing from the same dealer network. Dealer feeds help BrandBinder keep product-page links current without asking ecommerce teams to maintain separate spreadsheets for every brand.
Dealer logins are free. We will help you map products, assets, pricing, and dealer access before you invite anyone.
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