Channel operations for product brands
Keep products, pricing, files, training, and updates current—while your team manages access, follow-up, and partner relationships.
One connected platform
Use the parts you need now. BrandBinder keeps the underlying product, partner, permission, and activity context connected as your channel program grows.
Products, specifications, media, documents, price lists, exports, and feeds.
Dealers, distributors, service centers, reps, territories, programs, and permissions.
Authorized catalogs, downloads, pricing, announcements, and self-service resources.
Campaigns, public pages, dealer locator, Buy Now links, lists, and channel analytics.
Training, Learn courses, applications, agreements, and governed sales resources.
Visits, forms, goals, photos, reports, review, exports, and protected sharing.
Brand-owned leads, contacts, tasks, communications, and relationship history.
Shopify, RepCloud product sync, imports, exports, feeds, and approved integrations.
For dealers
Dealer access is included when a brand or distributor invites or approves your company. Use one BrandBinder login to reach authorized brand portals, download current assets, open build sheets, pull feed links, follow announcements, and keep buyer contacts organized.
Dealers see the brands that approved them, plus any new lines the brand chooses to make requestable.
Product images, price sheets, build sheets, launch kits, news, and catalog updates stay tied to the brand that owns them.
Dealers can track launch tasks, requested updates, checklist items, and notes without digging through email.
For reps and agencies
Reps can reach the product information, files, training, assignments, and field tools each brand authorizes. BrandBinder keeps the brand's channel records separate from the rep or agency's own customer business in RepCloud.
Open current resources for each represented brand without copying private brand libraries into another account.
See assigned announcements, actions, courses, field forms, and materials in the right brand context.
Review approved product updates in RepCloud while the sales team keeps ownership of its own customers, orders, and follow-up.
Brands and distributors pay for the workspace because they own the channel workflow: dealer approvals, MAP/MSRP fields, product readiness, feed quality, campaigns, announcements, and branded access.
BrandBinder Channel CRM
BrandBinder keeps the brand's dealer, distributor, service, and rep relationships beside the products, programs, permissions, and channel activity that give every follow-up context.
Create prospects, review imports, search and sort the pipeline, switch between list and Kanban views, and bulk-update the records that need the same next step.
Give salespeople a focused assigned queue while managers retain team oversight, delegation controls, activity reporting, and follow-up visibility.
Keep brand-private contacts, notes, tasks, reminders, campaigns, documents, pricing context, and one-to-one email with the dealer relationship.
Convert a qualified lead into a dealer relationship without losing its history, with duplicate review before a new company or contact is created.
Dealer product feeds can be matched to the brand catalog so locator and Buy Now actions use current, authorized product links when a safe match is available.
One channel operations platform
BrandBinder gives product brands one governed system for the product information, partner access, content, programs, and relationship work their dealers, distributors, service centers, and reps depend on.
Give approved dealers one branded place for current product files, price lists, downloads, news, and brand resources without exposing private source folders.
Give dealers current product data, media, UPC/MAP/MSRP fields, and feed exports without rebuilding spreadsheets for every account.
Keep your current website and let BrandBinder power a live product catalog that drops into WordPress, Squarespace, Shopify, Webflow, or normal HTML without host-site CSS conflicts.
Send launches, pricing updates, and action requests with delivery status, click tracking, dealer tasks, and follow-up history.
Control which companies, contacts, regions, and programs can access each brand, then review and approve new dealer access requests from the same workspace.
Turn authorized dealer data into a public locator or website embed, using the same approved accounts already managed in the portal.
Collect branded store-visit reports from authorized rep firms, capture photos and contacts, and compare monthly goals across the network.
Build reusable packets, prepare fields for existing PDFs, collect sequential signatures, send reminders, and retain completed records with an integrity history.
Also included: a free BrandBinder subdomain, optional custom branded URL on eligible plans, and Mac and iPhone companion access for approved users.
From product launch to dealer follow-through
Prepare the catalog, publish approved materials, reach the right accounts, and give dealers a clear place to act—without rebuilding the same launch across separate tools.
Review product readiness, attach approved media, and publish dealer-ready catalog records from one source.
Send launches and updates to approved audiences while keeping each campaign tied to current products and files.
Turn updates into visible tasks and resources dealers can open from the same portal they already use.
Resource folders
BrandBinder gives dealers, reps, and internal teams a branded resource center with approved folders, quick filtering, bulk download, previews, and live exports from the same workspace.
BrandBinder Assistant
BrandBinder can help draft product copy, dealer announcements, campaign copy, and import cleanup suggestions from your existing product data. Your team reviews everything before it changes the catalog, sends to dealers, or publishes.
Draft a dealer launch announcement from these new products.
I can create a draft tied to current product records, files, and catalog links. Nothing sends until you review it.
Why BrandBinder
Keep product content, dealer access, communication, and follow-up together instead of piecing the channel workflow together across separate tools.
They can hold folders and forms, but product context, dealer approvals, feeds, campaigns, and follow-up usually live somewhere else.
Catalogs, assets, price lists, dealer access, campaigns, and CRM follow-up work together in one brand-owned workspace. Dealer logins stay free.
Commerce and enterprise DAM platforms can make sense for broader infrastructure projects. BrandBinder stays focused on the daily work of supporting a dealer network.
Imports and embeds
BrandBinder does not require a perfect PIM migration to start. Bring the current product mess in, review it, then publish only what dealers and public embeds should see.
Use website embeds for the public catalog and locator, spreadsheet/file intake for product setup, and exportable feeds for dealers who need data in their own systems.
Pricing
Dealers get one free BrandBinder login for the brands that approve them. Brands and distributors pay for the branded workspace behind it: product content, storage, feeds, managed email sending, CRM tools, campaigns, and publishing controls.
Dealer and buyer accounts are invited by brands or distributors.
Start with products, files, approved partner access, and a branded portal.
Add campaigns, public discovery, targeting, and broader channel reach.
Add full brand-side Channel CRM, leads, direct follow-up, and larger workflows.
Send reusable, browser-fillable dealer applications and agreements with signatures, sealed PDFs, audit history, and secure record storage. Three packets per month are free.
Marketing or CRM add-on for courses, assignments, presentation-to-course drafts, results, and completion certificates. Combine Learn and Field Reports for $49/month.
Marketing or CRM add-on with unlimited field reps, forms, submissions, and reporting. Combine Field Reports and Learn for $49/month.
See the full plan breakdown before you choose a workspace.
Full comparison
Choose the workspace that fits how your brand supports dealers today. You can add staff, storage, imports, and sending as your dealer program grows.
| Feature | Access | Portal | Marketing | CRM |
|---|---|---|---|---|
| Dealer/buyer logins | Free | Free | Free | Free |
| Brand staff seats | No | 2 | 5 | 10 |
| Hosted storage | Brand provided | 5 GB | 25 GB | 50 GB |
| Published products | View approved | 500 | 2,500 | 10,000 |
| Branded portal URL | Brand-approved | Free BrandBinder subdomain | Free subdomain + custom domain | Free subdomain + custom domain |
| Asset library, downloads, and feeds | View approved | Included | Included | Included |
| Catalog page and website embed | View | Included | Expanded | Multi-brand |
| Dealer locator | View | No | Included | Advanced |
| News posts and email campaigns | Receive | News posts | Posts + campaigns | Posts + campaigns |
| Managed campaign sending | No | No | 10k/mo | 25k/mo |
| BrandBinder Assistant credits | No | No | 250/mo | 1,000/mo |
| Import help | No | CSV/template | Spreadsheet and file intake | Larger spreadsheet and file intake |
| Dealer account CRM and leads | No | Basic access | Basic targeting | Full CRM |
| One-to-one dealer email | No | No | No | Included; Assistant can help prepare dealer follow-up |
| Advanced publishing controls | No | No | Public pages | Multi-brand |
| BrandBinder Learn add-on | Take assigned courses | Not available | $29/mo | $29/mo |
| BrandBinder Field Reports add-on | Submit when authorized | Not available | $29/mo | $29/mo |
Ready to see it with your brands?
We can load sample products, dealer accounts, downloads, announcements, feeds, and a public dealer locator so your team can see the full workflow before committing. Bring source pages, spreadsheets, PDFs, or rough copy and we will map what can move into BrandBinder first.
BrandBinder
